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Webinar
E-Commerce Growth: Practical Lessons in Finance
21.7.2026
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About the Webinar
In e-commerce, the rules of the game are changing faster than processes can be developed: new regulations, new markets, new tax hurdles. Finance teams are constantly making adjustments instead of planning ahead.
Together with PURISH, we show how to stay proactive—honestly, practically, and without a one-size-fits-all solution.
For Finance, Accounting, and Operations in E-Commerce.
Meet the Speakers
Hanna Eisenblätter is a manager at torq.partners and a finance generalist with a clear focus on e-commerce. She has firsthand experience with the financial challenges faced by growing online companies, having served as interim Head of Finance at an international e-commerce company with over 60 million in revenue and as an ERP expert on numerous projects.
Jana Tonn is a consultant at torq.partners and a finance generalist with a clear focus on e-commerce. As an interim senior finance manager at an e-commerce retailer with 30 million in revenue, she is responsible for financial closings, revenue recognition, and establishing controlling structures.
Take this with you
- Key takeaways from our collaboration with PURISH,
- Common financial pitfalls in e-commerce, from tax pitfalls to operational bottlenecks,
- Tools that truly make life easier, rather than adding to the complexity.
What makes it special: an honest look behind the scenes of a real customer relationship, including lessons learned that are rarely discussed.
Additional Resources
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